How to Choose a Digital PR Agency
Picking the wrong digital pr partner wastes months and thousands of dollars. Here's how to choose one that actually drives growth — the criteria that matter, the red flags to run from, and the exact questions to ask.
Get a free Digital PR proposal
Skip the research — get a tailored plan from a senior strategist.
What to look for in a digital pr agency
- Senior specialists doing the work — not a rotating cast of juniors
- Transparent reporting tied to revenue, not vanity metrics
- A clear strategy and roadmap, not a generic checklist
- Case studies and references in your industry or market
- Flexible, month-to-month terms that earn your trust
Red flags to avoid
- Guarantees of #1 rankings or specific results (no one can honestly promise this)
- Long lock-in contracts with no performance accountability
- Vague reporting that hides what's actually happening
- Suspiciously cheap pricing — it usually means junior, templated work
- No clarity on who actually does the work
Questions to ask before you sign
- Who specifically will manage my account, and how senior are they?
- How do you measure and report on digital pr & press releases?
- Can I see results you've driven for businesses like mine?
- What does your onboarding and first 90 days look like?
- What are your contract terms, and can I scale up or down?
Want a shortcut?
Get a free, tailored digital pr & press releases proposal from a senior strategist.
Get a free proposalFrequently asked questions
Digital PR earns your brand coverage, backlinks, and mentions on relevant, authoritative websites and publications — combining traditional media relations with link-building and SEO strategy.
Traditional PR focuses on brand awareness and print/broadcast. Digital PR adds measurable outcomes — high-authority backlinks, referral traffic, and search rankings — to that coverage.
We never pay for or guarantee a specific placement — that's against best practice and journalist ethics. We guarantee a proven process and report on every placement and link we earn.
Yes. We handle everything — angle, writing, optimization, and distribution to the right outlets and wire services — and follow up with direct journalist outreach.
Let's build your growth engine
Tell us your goals and we'll come back with a tailored plan and a realistic forecast — no pressure, no jargon.