How to Choose a PPC Agency
Picking the wrong ppc partner wastes months and thousands of dollars. Here's how to choose one that actually drives growth — the criteria that matter, the red flags to run from, and the exact questions to ask.
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What to look for in a ppc agency
- Senior specialists doing the work — not a rotating cast of juniors
- Transparent reporting tied to revenue, not vanity metrics
- A clear strategy and roadmap, not a generic checklist
- Case studies and references in your industry or market
- Flexible, month-to-month terms that earn your trust
Red flags to avoid
- Guarantees of #1 rankings or specific results (no one can honestly promise this)
- Long lock-in contracts with no performance accountability
- Vague reporting that hides what's actually happening
- Suspiciously cheap pricing — it usually means junior, templated work
- No clarity on who actually does the work
Questions to ask before you sign
- Who specifically will manage my account, and how senior are they?
- How do you measure and report on ppc & paid media?
- Can I see results you've driven for businesses like mine?
- What does your onboarding and first 90 days look like?
- What are your contract terms, and can I scale up or down?
Want a shortcut?
Get a free, tailored ppc & paid media proposal from a senior strategist.
Get a free proposalFrequently asked questions
We typically partner with brands spending at least $3,000/mo in media so there's enough signal to optimize effectively. We'll tell you honestly if paid isn't the right channel yet.
Yes. Our management fee covers strategy and execution; your media budget is paid directly to the ad platforms. We keep both fully transparent.
Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Pinterest, and programmatic — we recommend the mix based on where your buyers convert.
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Tell us your goals and we'll come back with a tailored plan and a realistic forecast — no pressure, no jargon.