Orxaro
Guide

How to Choose a Social Media Agency

Picking the wrong social media partner wastes months and thousands of dollars. Here's how to choose one that actually drives growth — the criteria that matter, the red flags to run from, and the exact questions to ask.

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What to look for in a social media agency

  • Senior specialists doing the work — not a rotating cast of juniors
  • Transparent reporting tied to revenue, not vanity metrics
  • A clear strategy and roadmap, not a generic checklist
  • Case studies and references in your industry or market
  • Flexible, month-to-month terms that earn your trust

Red flags to avoid

  • Guarantees of #1 rankings or specific results (no one can honestly promise this)
  • Long lock-in contracts with no performance accountability
  • Vague reporting that hides what's actually happening
  • Suspiciously cheap pricing — it usually means junior, templated work
  • No clarity on who actually does the work

Questions to ask before you sign

  • Who specifically will manage my account, and how senior are they?
  • How do you measure and report on social media marketing?
  • Can I see results you've driven for businesses like mine?
  • What does your onboarding and first 90 days look like?
  • What are your contract terms, and can I scale up or down?

Want a shortcut?

Get a free, tailored social media marketing proposal from a senior strategist.

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FAQ

Frequently asked questions

We produce it end-to-end — strategy, copy, graphics, and short-form video — then publish and manage the community. You approve the calendar each month.

Instagram, TikTok, LinkedIn, Facebook, YouTube, X, and Pinterest. We focus budget on the two or three channels with the best fit for your audience.

Yes — organic and paid work best together. We amplify top-performing content and run dedicated paid campaigns toward your goals.

Ready when you are

Let's build your growth engine

Tell us your goals and we'll come back with a tailored plan and a realistic forecast — no pressure, no jargon.

No long-term contracts Response within 1 business day Senior strategists only