How Much Does PPC Cost?
PPC pricing varies widely based on your goals, market, and how competitive your space is. Below is an honest breakdown of what ppc & paid media typically costs, what drives the price up or down, and how to budget so you get real ROI — not wasted spend.
Quick answer
Most businesses invest between $1,800/mo and several thousand dollars per month in ppc & paid media, depending on scope and competition. Orxaro's PPC programs start at $1,800/mo with no long-term contracts.
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Typical PPC pricing ranges
Where most businesses land, depending on scope and competition.
Starter
$1,800/mo
Smaller businesses building momentum in ppc & paid media, usually focused on one core goal.
Growth
$5,000 – $10,000 / mo
Established businesses that want faster, multi-pronged growth and tighter optimization.
Aggressive / Enterprise
$10,000+ / mo
Competitive markets or ambitious targets that demand a full, senior-led program.
Orxaro PPC starts at $1,800/mo · no long-term contracts.
What affects PPC cost
Scope of work
A single-channel ppc program costs less than a full, aggressive build-out. More deliverables means more investment — and usually more return.
Competition in your market
The more competitive your industry and location, the more effort it takes to win — which affects price.
Your current starting point
Clearing technical debt or rebuilding from a weak foundation takes more work up front than optimizing an already-healthy program.
Speed and goals
Aggressive growth targets require more resources than steady, gradual gains.
Agency seniority
Cheap, junior-led work often costs more long-term. Senior strategists cost more per month but waste far less of your budget.
Reporting and tooling
Proper tracking, attribution, and reporting are part of doing it right — and worth paying for.
PPC pricing questions
Rarely. Bargain ppc & paid media usually means junior teams, templated work, and wasted budget. The right question isn't "what's cheapest" — it's "what delivers the best return."
Not at Orxaro. After an initial onboarding period, ppc runs month-to-month. We earn your business with results.
Strategy, execution, and transparent reporting from a senior team. Ad spend (for paid channels) is separate and paid directly to the platforms.
We typically partner with brands spending at least $3,000/mo in media so there's enough signal to optimize effectively. We'll tell you honestly if paid isn't the right channel yet.
Want exact PPC pricing for your business?
Tell us your goals and we'll send a tailored ppc & paid media quote — free, no obligation.