5 Email Automation Flows Every Brand Should Have Running
If these five lifecycle flows aren't live, you're leaving recurring revenue on the table. Here's what each one should do.
Email automation is the closest thing marketing has to free money — revenue that arrives whether or not you hit send. These five flows are the foundation.
1. Welcome series
Introduce your brand, set expectations, and make a compelling first offer to new subscribers.
2. Abandoned cart / browse
Recover lost sales by reminding shoppers what they left behind, with social proof and urgency.
3. Post-purchase
Onboard customers, reduce buyer's remorse, and set up the next purchase or referral.
4. Win-back
Re-engage lapsed customers before they're gone for good with a reason to return.
5. Lead nurture
Move prospects toward a decision with helpful, well-timed content tied to their interests.
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