The Website Redesign Checklist That Protects Your Conversions
Redesigns are risky. Follow this checklist to launch a faster, prettier site without tanking the rankings and conversions you already have.
A redesign should grow results, not reset them. Yet many launches quietly destroy hard-won SEO and conversion performance. Here's how to protect both.
Benchmark before you touch anything
Record current rankings, traffic, conversion rates, and Core Web Vitals so you can prove the redesign helped.
Preserve your URLs and redirects
Map every old URL to its new home with 301 redirects. Broken redirects are the number one cause of post-launch traffic loss.
Design around the journey
Start from the conversion paths that matter, then design the pages — not the other way around.
Engineer for speed
Optimize images, ship less JavaScript, and aim for sub-second load times on mobile.
QA relentlessly
Test tracking, forms, and redirects on staging and again right after launch. Then watch the data closely for two weeks.
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